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5įigure 1 summarises the basic elements or stages of social marketing. 4 A multimodal approach is the most effective way to reach audiences about health issues. Social marketers face challenges such as increased numbers and types of health issues competing for the public's attention limitations on people's time and increased numbers and types of communication channels, including the internet. One-way dissemination of information has given way to a multimodal transactional model of communication. Social marketing encompasses all of these strategies.Ĭommunication channels for health information have changed greatly in recent years. Social marketers use a wide range of health communication strategies based on mass media they also use mediated (for example, through a healthcare provider), interpersonal, and other modes of communication and marketing methods such as message placement (for example, in clinics), promotion, dissemination, and community level outreach. Social marketing is widely used to influence health behaviour. How is social marketing applied to health? 2 These methods include using behavioural theory to influence behaviour that affects health assessing factors that underlie the receptivity of audiences to messages, such as the credibility and likeability of the argument and strategic marketing of messages that aim to change the behaviour of target audiences using the four Ps.
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This marketing approach has an immense potential to affect major social problems if we can only learn how to harness its power.” 1 By “proven techniques” Andreasen meant methods drawn from behavioural theory, persuasion psychology, and marketing science with regard to health behaviour, human reactions to messages and message delivery, and the “marketing mix” or “four Ps” of marketing (place, price, product, and promotion). SoftWatch Benchmark: Real Usage of MS Office Applications.In the preface to Marketing Social Change, Andreasen defines social marketing as “the application of proven concepts and techniques drawn from the commercial sector to promote changes in diverse socially important behaviors such as drug use, smoking, sexual behavior.
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Uncover the full potential of your Microsoft Office investment and learn how to improve productivity with nine powerful but frequently overlooked applications.įor more information on productivity solutions for effective mobile teams visit The Anywhere Workplace or book an Office 365 Adoption Workshop today.ġ SoftWatch (2015).
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The applications mentioned above are just a few examples of the typically untapped capabilities of Office 365.ĭownload our Productivity On The Go eBook for nine ways to enhance productivity, by better utilising your Microsoft Office 365 license. 65% of Office users underutilise the productivity applications available to them 1. You’re familiar with Microsoft Office, but have you ever tried Sway, Delve, Planner or MyAnalytics? If you have never used or even heard of these Office 365 applications you’re not alone. The Anywhere Workplace – Productivity eBook